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SUSTAINABLE FASHION
27/11/2012

SUSTAINABLE FASHION

SUSTAINABLE FASHION IS STRONGLY MAKING A MOVE INTO EVERY TEXTILE MARKET IN THE WORLD, CREATING A NEW NICHE AMONG CONSUMER’S PREFERENCES.

Sustainable fashion is what we use to refer to the clothes and accessories that, from an environmental point of view, use low impact materials such as fabrics that are organic, biodegradable and recyclable. There is no use of techniques that are aggressive towards the environment and energy use is optimized during manufacturing and distribution.
The fundamental element for sustainable clothes is that one must not simply focus on the raw materials and the manufacturing process since we must go beyond that in order to consider what happens after the product has been disposed of, once it has been taken out of consumer’s closets. The goal is to achieve “zero impact”, thus having the lowest possible impact on the environment. Natural World Eco is aware of all of this when developing its products and it is why it uses 100% environmental friendly raw materials (cotton, natural rubber), biodegradable materials, and recycled cardboard for its boxes, always betting on sustainable development.
On the other hand, we find the “sustainable consumer” whose role is hard to define because there isn’t much education on sustainability and the social commitment towards the environment is just starting to blossom. Also, this type of consumers must consider that it requires a bigger financial effort when compared to other people since, as a general rule, sustainable products usually have a higher retail price over regular clothes. In regards to this, Natural World Eco is proud to have managed to create a sustainable product that does not have such a high price point, and that still maintains the aesthetic characteristics ideal for sports footwear.
As time goes on, we believe that brands will continue honoring this commitment to sustainability, not only in the fashion industry, but also in other business and corporate areas, in order to build a better world.

GROMO WORLD S.L.
Polígono Raposal II - Parc. 36-37
26580 Arnedo (La Rioja) Spain
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T. (+34) 941 380 537
F. (+34) 941 382 970

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Natural World is completely involved in respecting the environment. Its ecological spirit is in line with its manufacturing process as it uses 100% ecological materials: cotton, natural rubber, recycled cardboard for the boxes, we do not use any material detrimental to health and no underaged workforce whatsoever.

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