We leave you with this interesting article from Ecosectores:
Footwear brand Natural World, with headquarters in Arnedo (La Rioja), is preparing the launch of their first children’s footwear product line, manufactured with organic cotton and natural rubber, in a wide assortment of colors. According to Sergio León, general director of Gromo World, who owns the company, “the new children’s footwear collection will be launched during the summer 2013 season, and will include roughly 20 models including shoes with laces, elastics, boots, half boots…; in a wide assortment of colors for girls and boys, in sizes 21 to 34”.
This new business line marks Natural World’s first foray into the children’s segment, which will increase their market presence beyond the already available seven different shoe models for women and six for men, in over 20 different colors.
“Our shoes are, by definition, casual, breathable, flexible, comfortable, easy to use, easy to wash (in a washer at 30°); manufactured with organic materials, always mindful and respectful of the environment during the whole manufacturing and distribution process”.
Today, the main market for the brand is in foreign countries such as France, Germany and Italy, where roughly 90% of their sales take place. In Spain, the brand is available in 100/150 locations – mainly in textile stores, special establishments or eco stores – with strong sales in Valencia, Galicia and other locations in the north of Spain.
“Our goal is to increase our presence in the national market by seeking to position our products in textile stores, by offering a shoe of remarkable quality at an affordable price, of between 25/30 €. On the other hand, we will also be opening our very own online store in October”-
Natural World started doing business in the market in 2010 by using a manufacturing process that respects the environment by employing a vulcanization system. This system combines the main materials, cotton and natural rubber, by applying a high temperature (170ºC/ 338ºF), and high pressure over them; all of this without using chemicals or adhesives, thus creating shoes that are unique and exclusive, thanks to heat and pressure.
Also, the company is Made in Green certified, which means that all products are free from any substances that are harmful to our health, and that they have been manufactured while respecting the environment and the human rights of all workers; as well as obtaining the Global Organic Textile Standards certificate –GOTS-, which guarantees that strict, and thorough, control inspections have taken place in order to make sure that all standards are upheld during the whole process of creating the product, starting from the moment when the materials are harvested, ensuring that the ecological sustainability and social principles have been properly observed, thus making their products organic.
T. (+34) 941 380 537
F. (+34) 941 382 970
Has no subtances
detrimental to health
Respect for human
Natural World is completely involved in respecting the environment. Its ecological spirit is in line with its manufacturing process as it uses 100% ecological materials: cotton, natural rubber, recycled cardboard for the boxes, we do not use any material detrimental to health and no underaged workforce whatsoever.